PepperJax Nebraska Roots: Bringing Back the Grill Thrill
PepperJax started in Omaha, Nebraska, in January 2002, founded by Gary and Linda Rohwer as a modern twist on classic fast food. From that first location at 132nd & Center, the brand aimed to deliver made‑to‑order grilled fare with bold flavor and fresh ingredients.
Over time, PepperJax expanded beyond Nebraska into Iowa, Kansas, Missouri, and South Dakota, yet it never lost sight of its Nebraska heart. In fact, after moving its headquarters out of state for a period, PepperJax recently brought its corporate hub back to Nebraska—returning the “flag” home, so to speak.
A Return to the Grill Thrill Nebraskans Know and Love
PepperJax built its reputation on the sizzle: steak seared on a griddle right before your eyes, customizable options, and fresh ingredients. The brand’s goal has always been simple yet bold: bring back the thrill of the grill—that visceral excitement you feel when you smell grilled meat, hear the spatula hit the griddle, and see your meal come together.
With updated kitchens and a refreshed look, PepperJax continues to double down on that grill‑forward identity. Even as it adapts to drive-thru, takeout, and convenience trends, the heart of the brand still beats to the rhythm of flame, sear, and customer customization.